How I turn everyday market knowledge into scroll-stopping social content

Social media isn’t about creating something new, luxury agent Latham Jenkins writes. It’s about documenting your market, your land and your lifestyle. Continue reading

C21 CEO: ‘The broker with the strongest recruiting mindset wins’

Recruiting is a discipline, Century 21 CEO Mike Miedler writes, in which consistency matters more than perfection and conversations create opportunity. Continue reading

How top agents build a predictable pipeline instead of chasing leads

Focus on clear positioning, consistent content, strong relationships and simplified systems to build a business that attracts clients, Joe Killinger writes. Continue reading

Why lifestyle sponsorships matter more than ever in luxury real estate

High-net-worth relationships are still built in real life, Aspen agent Heather Sinclair writes, and shared experiences build equity that pays off in luxury transactions. Continue reading

What this spring means for buyers, sellers and real estate agents

The agents who consistently reach their goals recognize moments like this for what they are: Not guarantees, but opportunities, ERA President Alex Vidal writes. Continue reading

Catch up with Compass, Keller and the commission question

While CEOs trade barbs, real estate agents are focused on how to take home more in commissions this year than last year. Continue reading

Most agents won’t be replaced by AI. They’ll be replaced by honesty

Competence and transparency are being rewarded in today’s real estate market, and the agents who exhibit those traits will flourish in the face of AI, CEO Blake O’Shaughnessy writes. Continue reading

Want exponential growth? Start with these 1%-a-day improvements

Real growth doesn’t come from dramatic swings, Jimmy Burgess writes. It comes from small intentional actions that compound over time. Continue reading