We all know that real estate agents take to Facebook groups to ask the tough questions, often causing more issues. One such agent asked: “How do you talk your buyer into paying more than appraised value for a home? Is there a script you use?” Jay Thomp… Continue reading
If you want to develop a strategic (and effective) marketing budget for 2022, there are several important factors you need to consider. From creating markers for measurement to starting your planning early, here are a few tips that’ll come in handy. Continue reading
This month, we’ll delve into what’s working — and what’s not — for indies in 2021, with an eye toward next year too. Stay with us to find out insights from top brokers and how you can grow your business with just as much success. Continue reading
Nobody likes unwanted, distracting noise, and every property can benefit from soundproofing to some degree, particularly in multifamily dwellings. Here’s what you need to know about soundproofing options so you can better serve your clients. Continue reading
A new agent will be most successful when they approach every aspect of the job with confidence. As a leader, you can help rookies find their feet and grow that confidence by providing valuable advice, encouragement and motivation. Continue reading
When it comes to the commission battle, a lot of agents cave into reducing their fees instead of working to persuade sellers otherwise. Here’s why sellers make this request and how to overcome it. Continue reading
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories of the week, according to Inman website visitors. Continue reading
Even in horror movies, it’s all about location. Here are six classic scary movies centered on houses you’d never want your buyer to send you from Zillow. Continue reading
“Dear Zillow, it’s not me, it’s you,” writes agent Meg Jones Mullin. Here’s why she cut back 80 percent of her $5,000-a-month Zillow lead spend. Continue reading
If you’re looking to scale your business without sacrificing your communication with clients, start shooting videos that explain the next steps in their process. Not only will these videos help you as an agent, your clients will be better served as wel… Continue reading