The New Normal: Imagining the frictionless transaction of the future

With every sight-unseen offer, iBuyer sale, Knock Home Swap and contingency-free contract that graces a seller’s inbox, one more cornerstone gets chiseled away from the foundation of the traditional sale. Continue reading

The New Normal: What if sellers become complacent?

The pandemic dramatically shortened the listing and selling process, and forced buyers to become decisive about what they want. Now that sellers have gotten a taste of it, will they become unrealistically overconfident? Continue reading

The Real Word: Can the appraisal process be color-blind?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss racial discrimination in homebuying, NAR’s Profile of Home Buyers and Sellers, and using TikTok as … Continue reading

Offerpad is a more profitable flavor of iBuying: Mike DelPrete

Offerpad’s latest financials strongly suggest that a less venture-funded, less tech-enabled, more real-estate focused and less breakneck version of iBuying can be (almost) profitable. Continue reading

Tackling agent retention? 4 strategies for a stronger firm

You can’t predict when your agents will decide their time with your brokerage is done, but while they’re with you, you can work to support them. Here are a few effective ways to prioritize retention. Continue reading

Why agents and title agencies don’t always see eye to eye

While the title agency tends to bear its fair share of a transaction’s detail-oriented work, it’s when communication and cooperation collapse that closings tend to be delayed. Here’s why both companies need to work together and communicate clearly. Continue reading

Working with investors? 5 key skills to master

Although they’re lucrative to work with, investors come with their own set of challenges. And unlike working with homeowners, representing investors requires a different set of skills. Here are a few you need to master. Continue reading

Why are $100M real estate teams merging with expansion teams?

Recently, we have seen more and more teams (large, successful and profitable teams) join forces, specifically with real estate businesses that offer a platform of services. Here’s why. Continue reading

Deciding on the face of your brand? 3 points to consider

Real estate is an industry based on facial recognition. When you ask people, “Who sold your home?” they almost always answer with their agent’s name — not the brokerage they work for. Here’s what to think about when putting a face to your brand.
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Looking for leads? Tap into these digital door-knocking strategies

Combining these digital door-knocking tips with geo-fencing practices will give you a significant edge over those who are relying on more traditional digital or print marketing strategies. Continue reading