Tech trends at CES 2024 point to transformational change

Smart home expert Brandon Doyle checked out this year’s Consumer Electronics Show, highlighting tech elements today’s homebuyers and homeowners want to know more about. Continue reading

Molly McKinley is defining the art of real estate marketing

In the latest in his Snapshot series, Brandon Doyle finds out how Molly McKinley has carved out a niche for herself in real estate marketing while teaching others to stay true to their vision. Continue reading

How I would invest $2,500 in my real estate business in 2024

What we invest in, we can expect to grow. That’s why Jimmy Burgess recommends choosing one of these areas to invest in if you want big returns. Continue reading

What experts have right (and wrong) about the Silver Tsunami

Senior housing expert Rachael Hite shares data around seniors, aging in place, downsizing and the real cost of retirement. Housing experts predicting a “Silver Tsunami” are underestimating what boomers actually want. Continue reading

No agent? Efizbo says no problem: Tech Review

One of a number of consumer-facing solutions that promises to minimize the role of the agent for the sake of efficiency, this platform still lacks some of the advanced technologies needed to advance the transaction beyond the reach of those licensed to… Continue reading

Marketing your listing by exploiting Anne Frank is just gross

When New Mexico builder Abrazo Homes named its floor plans after iconic historical women, it ignited a social media firestorm. Here’s why using celebrities and cultural figures without permission to market your business is such a bad idea. Continue reading

How to establish best-in-class business culture in 2024

Culture can make or break the experience of your team members or agents. The Agency’s Rainy Hake Austin offers tips for optimizing its power. Continue reading