The recent uproar about fake ads on Facebook has shone a spotlight on how unreliable social media reports can be. But a couple of years ago, I learned this lesson firsthand — and in a very unexpected way. My story actually starts back when I was in six… Continue reading
Regular Inman contributor Christy Murdock Edgar talks all things marketing with Interior Marketing Group (IMG) founder and CEO Cheryl Eisen in this q-and-a session that’s full of insights for agents and brokers. Continue reading
To block or not to block, that is the question real estate agents must answer when it comes to their social media. Here’s regular contributor Jay Thompson’s take on the issue. Continue reading
In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: content creation. Continue reading
What does the termination of Google Plus mean for real estate agents? For those of us who swore by it, the announcement comes as a major disappointment. Here’s why. Continue reading
The “Tinder effect” — the advent of “swiping right” to find a match or “swiping left” to reject it on a split-second first impression — has created an environment that can lead buyers to overlook important intangibles that only come with visiting a hom… Continue reading
In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: getting the max ROI from your online marketing. Continue reading
Connected technology in our homes is fast becoming part of our daily routine. For good reason: it offers entertainment, convenience, connection to others, improved security and increased comfort. It’s also becoming routine in senior living communities…. Continue reading
For some real estate agents, finding luxury listings seems like a mythical quest that is only granted to the rich and famous, but it’s not. Find out what works, even for those who aren’t tech-savvy, here. Continue reading
Vscreen Video Marketing Suite (VMS) is a browser-based video content creation and distribution tool ideal for real estate agents. Continue reading