6 tips for working with the largest pool of homebuyers

It’s critical to understand where, how and why millennials are searching for homes right now. Here are a few tips to help you tap into this massive buyer pool.  Continue reading

How to wow your clients with a standout experience

Whether it’s through scheduling regular check-ins or developing custom marketing opportunities, proving to your clients that you’re there to help them navigate the process while creating exciting moments is what will set you apart from your competitors. Continue reading

NAR: ‘We haven’t seen a deluge’ of hate speech cases

The trade group’s professional standards committee will vote on case interpretations in May to help evaluate complaints. Continue reading

This is not the time for ‘marketing as usual’

Industry experts Katie Lance, Kendall Bonner and Victoria Kennedy say agents shouldn’t be afraid to talk about controversial topics. Continue reading

How to become the go-to team in your area

When David Parnes and James Harris started, they decided to focus on Bel Air. They didn’t have any contracts or leads, but by following these four steps — paired with a lot of hard work and dedication — they soon became the go-to leaders in the market…. Continue reading

Wondering how to stay focused on both life and work? Here’s a plan

The changes brought on by COVID-19 have turned most people’s days upside down. But by establishing structure, creating a checklist and placing a divide between work and life, you can find calm in chaos. Continue reading

How to support your business — and your community — today

If you’re pivoting your business to connect with others and serve now — you’re already building a stronger base for future business. Here are a few more ways to strengthen your strategies and plant seeds of kindness in your community. Continue reading

3 ways to up your Instagram game during quarantine

A thoughtful and targeted social media strategy during this period of social distancing will allow for maximum engagement and impact. Continue reading

How to prospect in a shelter-in-place world

When staying at home and working virtually, how do you prospect and keep moving forward? Here are three initiatives you can adopt for your team. Continue reading

4 basics to remember in the era of virtual business

Even though the world is shifting, people still need the services of real estate agents during this time. Here are a few things to keep in mind when migrating your team’s business to the virtual world. Continue reading