Dear Marketing Mastermind: What’s the most effective content for real estate?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: content creation. Continue reading

What does the end of Google Plus mean for real estate agents?

What does the termination of Google Plus mean for real estate agents? For those of us who swore by it, the announcement comes as a major disappointment. Here’s why. Continue reading

Has the ‘Tinder effect’ taken the romance out of homebuying?

The “Tinder effect” — the advent of “swiping right” to find a match or “swiping left” to reject it on a split-second first impression — has created an environment that can lead buyers to overlook important intangibles that only come with visiting a hom… Continue reading

Dear Marketing Mastermind: How do you maximize online marketing?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: getting the max ROI from your online marketing. Continue reading

Smart Technology Takes Hold in Retirement Communities

Connected technology in our homes is fast becoming part of our daily routine. For good reason: it offers entertainment, convenience, connection to others, improved security and increased comfort. It’s also becoming routine in senior living communities…. Continue reading

How to make social media work for you in luxury real estate

For some real estate agents, finding luxury listings seems like a mythical quest that is only granted to the rich and famous, but it’s not. Find out what works, even for those who aren’t tech-savvy, here. Continue reading

New Vscreen VMS wants to catapult (and simplify) your video marketing

Vscreen Video Marketing Suite (VMS) is a browser-based video content creation and distribution tool ideal for real estate agents. Continue reading

Here’s the 411 on Using Instagram

(This story was originally published on Grandycamp).  Yes, social media can be overwhelming. What data should I be worried about? What is the best privacy setting for me? Why would I want to think about one more thing? I always have too many spinning p… Continue reading

6 marketing trends real estate agents need to pay attention to in 2018

Top producers watch for marketing trends — and hop on them. In this post, learn what’s trending among successful real estate agents and how you can implement these strategies in your own marketing. Continue reading