Tag Archives: Sotheby’s International Realty

Here’s what you might have missed at Inman Luxury Connect

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Pocket listings, disruption, auctions and more were among the many things debated this week by some of the most successful real estate figures in the U.S. Continue reading →

Video marketing, staging matter more than ever for luxury listings

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At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said the video marketing is a “requirement” these days, while her co-panelists said that staging is a top priority to create an emotional impact with buyers. Continue reading →

Video marketing, staging matter more than ever for luxury listings

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At Inman Luxury Connect, Carrie McCormick, a development specialist at @properties, said the video marketing is a “requirement” these days, while her co-panelists said that staging is a top priority to create an emotional impact with buyers. Continue reading →

The luxury market ‘is doing just fine’ — even amid shrinkage

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Luxury buyers are gravitating away from the grand estate and toward properties with lots of amenities and little maintenance. Continue reading →

Use virtual real estate to connect with buyers just about anywhere

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The luxury real estate space comes with many opportunities, but there are challenges as well: for example, how can you bring more potential homebuyers to see properties in a destination or remote market? The answer may be simpler than you think: invest… Continue reading →

3 things I learned from selling trophy properties

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Every once in a while, a property is put on the market that is so exceptional in its luxury, history, or setting that it surpasses other high-end offerings by leagues. These superlative listings are commonly referred to as trophy properties — and throu… Continue reading →

Use public relations to tell your property’s story

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Marketing and paid advertising are the traditional tools agents reach for when promoting a new listing. But the possibilities presented by public relations — for the right property with the right story — are impressive. Continue reading →

Sotheby’s adds new exclusive, luxury decor to virtual staging app

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The brokerage has partnered with Perigold to allow Sotheby’s agents to virtually stage listings with furniture and decor from Wayfair.com’s luxury brand. Continue reading →

Realogy launches ambitious agent benefits program

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Spark will use Realogy’s size to get better deals on things like health, disability and life insurance for the company’s agents. Continue reading →

The new wellness amenities the luxury buyer is searching for

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Luxury homes have always included premium amenities, and it has always been the role of agents to connect buyers with aspirational conveniences. But as highlighted by a Mansion Global report, there has been a recent shift in what luxury buyers are sear… Continue reading →