How Jeff Lobb navigates a career built on passion, innovation, family

In his latest Snapshot profile, Brandon Doyle offers insight into the SparkTank Media founder’s marketing philosophy and personal commitments. Continue reading

Jeff Lobb on the ‘biggest thing’ he sees agents struggle with in 2023

The CEO of coaching and training business SparkTank Media dished on how artificial intelligence will enhance lead prospecting and where agents are failing amid a murky economic landscape. Continue reading

RE/MAX’s keys to success in 2023: Recruitment, mergers, acquisitions

As the brokerage prepares for a slower market, agent recruitment, finding a permanent RE/MAX Holdings CEO and franchise consolidation are among the issues RE/MAX will face in 2023. Continue reading

RE/MAX in 2022: Modernizing the franchise model, teams and more

Creating a robust teams structure, filtering out industry noise and innovating the franchise model are all challenges RE/MAX faces in 2022. Continue reading

‘Be relentless’: Real-life advice from agents managing inventory insanity

Pros out in the field have thoughts and suggestions on how to manage the widespread low inventory this season. Here are a few ideas that stood out in response to an Inman Coast to Coast Facebook thread and Inman’s recent “Inventory Insanity” series. Continue reading

How to build a deeper referral base: Prioritize local, engaging content

MoveMeToTX Team Leader Katie Day shared with attendees at Connect Now strategies for engaging with past clients to keep referrals flowing. Continue reading

Searching for a brokerage? 26 terms you should fully understand first

Agents are often asking the right questions during their brokerage search, but they don’t always fully understand the answers. To make the right decisions, make sure you’re familiar with these terms and the implications they can have for your business … Continue reading

WATCH: The key to effective conversation

There are times when agents should use a script and other times when they shouldn’t. Get the inside scoop from experts on how to navigate tricky conversations and the top phrases and questions they recommend to ensure the sale.  Continue reading