Zillow to shift ‘from Google mindset to an Amazon mindset’

With iBuying, Zillow must move to a low-margin model that targets ‘mindbogglingly larger’ market than advertising, CEO Rich Barton proclaims in new interview Continue reading

Back from the dead: Zillow kickbacks lawsuit returns

According to the court filing, the plaintiffs made their case in part through the testimony of two anonymous witnesses who used to work for Zillow as a regional sales manager and a sales and operations trainer, respectively. Continue reading

Why ignorance is the biggest problem in real estate

Regular columnist Jay Thompson takes a look at earnings news — as well as the industry’s response — and why not really understanding the interworkings of businesses is a massive hurdle in real estate. Continue reading

Why Spencer Rascoff and Zillow aren’t out to get us

The real estate world was rocked when Zillow announced that its CEO of 10 years, Spencer Rascoff, would be stepping aside and that co-founder and original CEO Rich Barton would be taking over again. Naturally, the conspiracy theories ensued, but our in… Continue reading

Zillow will buy and sell homes in five more cities

Zillow Offers, the direct-to-consumer homebuying and selling platform from the Seattle-based real estate tech titan, is coming to Miami, Minneapolis, Nashville, Orlando and Portland this year. Zillow said it will operate in all those markets by the fal… Continue reading

Here are Swanepoel’s most powerful and influential people in real estate

Ron Peltier, the CEO of HomeServices of America is the most powerful and influential person in real estate according to sixth annual Swanepoel 200 (SP200), published by T3 Sixty. Peltier beat out other top executives from Keller Williams, RE/MAX, Zillo… Continue reading

‘This blows my mind’: Agents balk at return of Zillow unvetted leads

A decision announced by Zillow to reinstate unvetted leads to its Premier Agent platform has divided agents, some of whom say conversion rates were too low. Continue reading