Tag Archives: Sponsored

In 2019, think like a platform, not a brokerage

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The real estate industry is at a pivotal moment. Change is not only coming; it’s already here. It’s disrupting the industry, and traditional brokerages are the ones most affected. Continue reading →

Working with partners to develop and implement your Facebook strategy

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DIY is great when it comes to kitchen hacks and knitting, but when it comes to business you want expertise- not experimentation. Social media and the internet have been around for a while, but brokerages are only recently beginning to realize how essen… Continue reading →

Swanepoel Trends Report helping brokerages navigate rapid real estate industry change

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The real estate industry is undergoing immense change. All industry professionals see it and feel it, from the meteoric rise of Compass and eXp Realty to the proliferation of the iBuyer business model to the changing brokerage and agent consumer value … Continue reading →

Why the “new” homebuyer needs a new brokerage

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In case you missed it, the way homebuyers approach house hunting has changed significantly in recent years. They tend to do a lot of the upfront research on prospective neighborhoods and school districts before ever contacting a real estate agent. Continue reading →

Want success in real estate? Become ferociously intentional about THIS one thing

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Did you hear the news? Only three percent of real estate agents are really doing it well. Ouch. Did that hurt a bit? The stats don’t lie: There are 1.3 million real estate agents in the U.S. Only 43,000 of those are really performing at a high level, t… Continue reading →

5 creative ways to thank your clients at the end of the year

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The holiday season is traditionally a time for connecting with friends, family, and coworkers and showing appreciation. The end of the year is also the perfect time to reach out to clients. Continue reading →

At the intersection of real estate and Facebook

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We expect convenience, ease and seamless technological integration in almost every aspect of our lives … why should real estate be any different? Continue reading →

Leads are easy — closing them is hard

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Leads. They are what many real estate professionals consider to be the life blood of their business and the essence to success. Historically, the main point of concern around this hot topic has been related to obtaining leads and keeping a consistent l… Continue reading →

4 ideas from luxury retail to inspire your next open house

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With their customized service and attention to detail, luxury retailers have always been masterful when it comes to making clients feel at home. But in today’s digital age, brands are doing even more to make their brick-and-mortar boutiques a one-of-a-… Continue reading →