Leadership can be an elusive concept. There’s no true recipe for success, as leadership styles vary across cultures and industries. However, one thing rings true – the best CEOs start by addressing mindset before taking action. Continue reading
The role of the real estate agent has evolved. You are no longer a gatekeeper of information that buyers and sellers must consult in order to access the market. Today, they have just as much data as you do. Continue reading
The flourishing second home market has been a bright spot in a softer high-end real estate space. Intent to purchase is high, buyers are younger, and the drive to own a second (or third or fourth) home is influenced by the desire to experience a life “… Continue reading
Running a good business means being a good neighbor. And as knowledgeable professionals who work in their local communities and help families find their ideal homes, real estate agents are in a prime position to give back and make a positive impact. Continue reading
Real estate is a visual industry. Words and descriptions play their role, but imagery is the first and foremost tool of any real estate professional. That’s why it’s important to be fluent in the language of visual marketing. Continue reading
Anxiety levels in the real estate industry are at an all-time high. With so much changing, moving quickly, and contradictory information on the best real estate lead generation tactics, it’s no wonder agents are confused. Continue reading
Communication is key to attracting new clients, showing properties, coordinating sales, and closing deals. While there is no shortage of communication channels built for the desktop, there’s a new class of mobile tools for anyone whose phone is their o… Continue reading
The pool of emerging affluent consumers is growing exponentially, and as the youngest of this cohort enters the real estate landscape, they’re already making their mark on how homes are marketed and sold. Continue reading
Are you losing sleep over the tired look of your brand? Do you lose even more sleep wrestling with how to improve your look? Starting tonight, you can rest easy – I have some advice. As the chief marketing officer for Coldwell Banker, I have the privil… Continue reading
Being a real estate professional is an exercise in spinning many, many plates. Keeping track of the different components of a property deal is a key skill but having that ability may not save you — or your deal — in the end.
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