Anxiety levels in the real estate industry are at an all-time high. With so much changing, moving quickly, and contradictory information on the best real estate lead generation tactics, it’s no wonder agents are confused. Continue reading
Communication is key to attracting new clients, showing properties, coordinating sales, and closing deals. While there is no shortage of communication channels built for the desktop, there’s a new class of mobile tools for anyone whose phone is their o… Continue reading
The pool of emerging affluent consumers is growing exponentially, and as the youngest of this cohort enters the real estate landscape, they’re already making their mark on how homes are marketed and sold. Continue reading
Are you losing sleep over the tired look of your brand? Do you lose even more sleep wrestling with how to improve your look? Starting tonight, you can rest easy – I have some advice. As the chief marketing officer for Coldwell Banker, I have the privil… Continue reading
Being a real estate professional is an exercise in spinning many, many plates. Keeping track of the different components of a property deal is a key skill but having that ability may not save you — or your deal — in the end.
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90 percent of homebuyers claim they would use their real estate agent again or recommend their agent to others, according to the National Association of Realtors (NAR). It’s an extremely high number, but NAR also reports that, in actuality, the typical… Continue reading
Three independent real estate teams are dominating L.A. metro coastal markets and high-end inland areas. Each one is founded and run by agent owners who don’t have to operate a brokerage. That’s thanks to their partnership with Side, a tech brokerage-a… Continue reading
“If you just focus on the smallest details, you never get the big picture right.” It’s rare for someone running a real estate brokerage to intentionally focus on the small details and overlook their big-picture goals. Continue reading
Millennials have been branded “The Debt Generation.” But over the next few decades, they may be better known as the wealthiest generation. Why? Because they are expected to inherit approximately $68 trillion from their Baby Boomer parents in what has b… Continue reading
When you’re selling high-end homes and delivering luxury service, it may be the little details that matter most. And while these details can be tangible gifts or aesthetic touches, they don’t have to be: it can be enough just to connect with clients th… Continue reading