JP & Associates REALTORS® are now of one of America’s top 10 hottest franchises

One of America’s fastest-growing brokerages has risen to become one of the top 10 hottest franchise businesses in the US (according to Inc.). Considering its franchise services launched in fall of 2018, what exactly is this company offering? Continue reading

Real estate networking tips to keep close in 2020

For some people, networking with other real estate agents is fun and exciting. For others, it’s absolutely terrifying. But while real estate networking may seem like a daunting task, it doesn’t have to be. Continue reading

Introducing Cash Close by HomeLight: The product every home seller needs

While the past decade in real estate has seen technology innovation around the initial steps in the real estate journey, — such as finding an agent you can trust or having access to thousands of property listings at your fingertips — the mechanics of t… Continue reading

3 takeaways from the latest trends in home goods and brands

It’s been a while since luxury was synonymous with excess. Today, what matters most to high-end consumers is that their purchases have a larger positive impact on the world and provide a meaningful personal experience. Brands are looking beyond mere ma… Continue reading

Endpoint gets feedback from the most important person: the consumer

Allen Hsu has purchased three homes, so he knows from experience that there is a lot that goes into the closing process. Closings involve multiple decision-makers, duplicate requests for information, and processes that are often unfamiliar to consumers. Continue reading

What really affects brokerage profitability? An insider’s look with Wendy Forsythe

Profitability is a top concern facing brokerages in the next two years, according to NAR’s 2019 Profile of Real Estate Firms. Understandably so: Today’s broker is beset by a host of external factors putting downward pressure on their revenue, with very… Continue reading

The all-in-one solution vs. best-in-class: A head-to-head comparison

In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. We also spoke about the need for today’s agent to shape a tech stack that meets their goals. Continue reading

Going global? Watch out for these 3 pitfalls

For those familiar with highly regulated real estate markets like Canada and the U.S., it might come as a surprise that REALTOR® associations, Multiple Listing Services (MLS’s) and a competitive technology landscape are not the norm on the internationa… Continue reading

3 tips to create email marketing your clients will actually read

Email is a staple of office productivity and one of the easiest ways for real estate agents to engage their spheres of influence. But it’s just as easy to alienate clients and teams with marketing emails that miss the mark and fail to deliver value in … Continue reading

What we learned in 2019 and what it means for you in 2020

The real estate technology landscape once mirrored the view east from central Colorado. Brokers had a clear, flat view of their options. Its definitive horizon made navigation simple, and the opportunities were easy to see. One day, the industry awoke … Continue reading