A business plan is one of those lofty ideas that everyone in real estate agrees is a best practice, but few actually put into use. It’s understandable. Agents and teams get disenchanted with goal-setting practices and writing business plans because the… Continue reading
An educated agent is an empowered agent. So imagine what over 41,000 empowered agents would do for a market? That’s what Chief Marketing Officer John Ryan wondered when he explored options to enrich the offerings of Georgia MLS (GAMLS). Continue reading
You’re ready to start marketing your real estate business using email. You may even have a shiny new CRM or email marketing platform set up. Congratulations! There’s just one problem: your contact list is pretty sparse. But look! There is an entire ind… Continue reading
As far as a great brand goes, I found mine when I joined Coldwell Banker 14 years ago. At the time I was working at a nonprofit in San Francisco. I was lucky to buy my first home through a Coldwell Banker agent. He recognized my drive and desire to mak… Continue reading
The Harvard Business Review reported that men will apply for a job if they meet 60% of the qualifications, but women will only apply if they meet 100% of them. That poses a question for anyone who wants to close the gender leadership gap. Nothing can f… Continue reading
The real estate landscape has changed, and with it, Keller Williams. Today, Gary Keller is back in the CEO seat, guiding Keller Williams through the fourth industrial revolution and focusing on developing an innovation engine that changes the game. Continue reading
Every month, the top five real estate websites receive over 320 million visitors, but half of those visitors are not looking to buy or sell a home. All of the sites feature the same basic listing photos and information and the same impersonal way to co… Continue reading
Every once in a while, a property is put on the market that is so exceptional in its luxury, history, or setting that it surpasses other high-end offerings by leagues. These superlative listings are commonly referred to as trophy properties — and throu… Continue reading
“We offer that tool, if only our agents would use it!” These words are uttered by nearly every leader of a brokerage firm. Each day, agents and teams eagerly present the next ‘game-changing’ tool to their brokerage leadership with the promise of it mak… Continue reading
Recently, Arianna Huffington, Founder of the Huffington Post and CEO of Thrive Global, reported on a new Statement on the Purpose of a Corporation from The Business Roundtable. This association of top American CEOs created a pledge to deliver long-term… Continue reading