I was once hired to sell a breathtaking property in Oyster Bay Cove, New York, with 63 acres of private parkland. While beautiful, the listing was also a challenge: I had a very motivated seller, a multimillion-dollar home, and a property the size of a… Continue reading
There is a direct correlation between real estate growth and the size of your lead database. Seems like a no-brainer, right? More leads equal more opportunity for success. Continue reading
Brad Inman had two words for the discussion group that I was part of at Disconnect 2019. “Think bigger,” he told us. The group included leaders from all over the real estate industry, and Endpoint facilitated the discussion. Our particular challenge wa… Continue reading
As a customer, there’s nothing better than when someone goes above and beyond for you. It might be at the grocery store, the doctor’s office, or the bank. The location doesn’t matter. What matters is that when people genuinely care about what’s best fo… Continue reading
After a period of slow adoption of Web APIs in real estate, there’s finally been a turning point in the industry. This is good news for tech-conscious brokers, their vendors, and the MLSs who have long known that Web APIs offer a faster, more secure an… Continue reading
As the oldest of the millennial generation push toward 40, they’re acting less and less like their younger selves. With partners, parenting, new jobs, and pets taking center stage, their lives are often more complicated, their circle of concerns wider … Continue reading
Remember that shiny new toy you just had to have as a kid? All your friends had one, and you needed it, too. When you finally got it, you played with it for maybe a couple of months before moving on to the next big toy craze. Continue reading
Read through any real estate group on Facebook and you’ll see the top question is often about which CRM is best. To which most will reply, “whichever one you’ll actually use.” A CRM is a powerful tool for any real estate professional. And actively usin… Continue reading
Competition for talent in real estate is fierce. And one of the strongest differentiating factors for your brokerage is found in training and continuing education. It’s something Dan Nelson, VP of Performance Excellence at Leading Real Estate Companies… Continue reading
When it comes to marketing Santa Barbara real estate, I take a holistic approach. As a real estate agent with Sotheby’s International Realty in Montecito, I’m not a salesman: I’m an expert in luxury. I work hard to reinforce that image by presenting a … Continue reading