Is your old boss stealing your clients?

When you send a potential buyer or seller to your current website, what do they see? Is it your face? Your name? Your logo, colors, images, and content? Or is your personal touch getting lost in a sea of multi-million-dollar branding belonging to the b… Continue reading

“Focus on what you love to do.”

Realtors get into this business because they love helping people buy and sell homes. But often, that’s not enough to achieve the success they desire. “The skills that make you really great at helping your clients through this transaction don’t really b… Continue reading

Beyond price: 4 things that matter to luxury buyers

Luxury buyers may have numerous options when it comes to choosing a home, but that doesn’t make their search any simpler. In my professional career as a real estate agent with The Cilic Group, Sotheby’s International Realty Pacific Palisades, I’ve sold… Continue reading

These 3 habits will help you stay on top of purchase season

Purchase season is approaching, which means agents are preparing themselves for the busiest—and potentially most profitable—time of year. So what habits do agents and industry professionals implement to make the most of the season? Continue reading

Future-proof your business using lead management strategies

The story of the market shift is simple: the seller’s market much of the nation has enjoyed for the last decade is re-balancing. Buyer leads have been repeatedly told, “Inventory is tight. You’ll have to act quickly to get the deal you want.” Continue reading

Low-cost, high-impact marketing with video

“What do Christmas decorations have to do with real estate?” asked Chrissie Wright. “Connection and engagement,” she said, answering her own question. “And it has everything to do with letting our community get to know us and trust us.” Continue reading

Sell the lifestyle by being part of your community

“The market in Telluride can be very tough,” says Teddy Errico, a leading agent with Telluride Sotheby’s International Realty. “The incubation period can be two to four years. It takes buyers some time to visit alternate locales before they figure out … Continue reading

One platform. One device. Limitless growth.

One common complaint among agents working in this mobile, digital age: “I have to use too many different apps, devices and platforms to get my job done!” Continue reading

Luxury Agent Spotlight: Tere Foster

As the proud daughter of a European immigrant, Tere Foster of Team Foster at COMPASS in Washington knows that real estate is the true American dream. And she knows the dream is just as strong after 32 years in the industry. Continue reading

Who has time for conferences? You do!

Your to-do list is a mile long, not to mention managing your life outside of real estate. But the job of a real estate agent doesn’t start and stop with the transaction. It’s been proven that agents who invest back into their business, especially with … Continue reading