Understanding the nuances of opportunity zones

Opportunity Zones have been called everything from a ridiculous loophole to the hottest pitch in RE. They were established by Congress in the Tax Cuts and Jobs Act of 2017 to encourage long-term investments in low-income urban & rural communities … Continue reading

What to look for in a results-driven real estate team

Teamwork, like any relationship, requires negotiation and compromise. But for many luxury real estate agents, it pays dividends. A productive partnership can help reduce workloads for everyone while driving more business with a wider network of clients. Continue reading

Episode 1 – From Rock and Roll to Real Estate

Welcome to our first episode. Here’s where we get the inside story of Gary’s journey from aspiring rock star to rocking the real estate world. See how a series of good decisions, a millionaire mindset, and the sheer will to succeed laid the groundwork … Continue reading

Think Like A CEO Season 1 Trailer

“Most people don’t spend enough time to study what’s going on around them to to get a sense of what can happen … can you be the disruptor? Or are you going to be the disrupted?” – Gary Keller Continue reading

4 ways to turn your website into a lead generation machine

When building a successful website, there are two things to keep in mind: 1. Your brand. 2. Your target audience. In the 15 years that Propertybase has been building real estate websites, we have seen time and time again when there was too much focus o… Continue reading

5 standout brands in real estate tech

Many Inman readers have spent their entire careers in real estate & with great success. As a relatively new student of this business, following 12 years leading iTunes digital marketing at Apple, I am struck by the many opportunities to differenti… Continue reading

Break through your career plateau and reach the next level

I think I speak for most real estate professionals when I say my passion is helping people. But while most of us focus on our clients, I also work with my fellow real estate agents to help further their personal and professional development. Continue reading

What’s your niche? How to find it — and use it.

Delivering a luxury real estate experience necessarily entails providing your clients with specialized insights and knowledge. So the question is: what’s unique about you? What do you understand better than everyone else? Continue reading

Get off the stock market roller coaster and into real estate

This past March, the bull market celebrated its 10-year anniversary, and it’s generated one of the S&P 500’s best surges ever. The New York Times reported, “the rise has generated more than $30 trillion in wealth. Adjusted for inflation, that is t… Continue reading

Where is your business in the cycle of change?

The Business Cycle of Change is inevitable in all industries. Companies navigate the five cycles – Disruption, Acceleration, Maturation, Saturation, and Commoditization – at different rates, impacted by internal factors, like leadership alignment, and … Continue reading