Video may once have been considered a flashy “extra” in your real estate marketing plan, but those days are long gone. Thanks to real estate websites and mobile apps, home buyers now play a major role in driving their own home search. Continue reading
As a luxury real estate agent, you play many parts over the course of a day. From the moment you enter this industry, you are negotiating the fluctuating world of luxury markets, networking with a fascinating clientele, and connecting those clients wit… Continue reading
Think of checking your inbox. Now think of checking Facebook. Which one do you rely on more? When it comes to digital marketing, it’s easy to get caught up in the hype and want to focus on social media. Continue reading
People want to be part of something better. They want to feel like they belong. People want to feel like they’re being heard and that their individuality is honored, that they have the opportunity to contribute and to earn a living which will not only … Continue reading
Engel & Völkers advisor Sam Real works in the shadow of the Hollywood sign. His Beverly Hills market is the epitome of luxury. But do not let the elegance fool you. Nobody works harder than he does. Continue reading
Luxury clients are being sold to on a daily basis. Their lives are saturated with messaging on how they should live and what they should purchase, where they should travel and what they should drive. With your clients tuning out hundreds of sales inter… Continue reading
There has been a tectonic movement (not to mention massive investment) in and around real estate technology lately. And that’s been especially true at Inside Real Estate. Continue reading
On the heels of Inman Connect, I’ve never been more certain that big money is not the solution to simplifying the real estate ecosystem and improving the customer journey. The hostility between industry leaders is escalating. Continue reading
According to the US Census Bureau, there were over 650,000 new single-family homes sold last year. With this segment representing over 10% of the sales market, how can you leverage this niche to grow your business? Continue reading
The beginning of the year is a time when many of us plan what we want to achieve. We get busy writing goals, assessing budgets, and deciding our next business steps for the coming months. However, it’s vital to remember that there’s a huge difference b… Continue reading