Gary Keller says agents must accept ‘easy deals’ are dead

At Keller Williams’ annual Family Reunion, franchise co-founder Gary Keller said 2025 won’t be any better than 2024 — but agents can still thrive if they’re willing to dig in and use market headwinds to their advantage. Continue reading

Gary Keller’s advice for navigating recession, commission confusion

At Keller Williams’ annual Mega Agent Camp, franchise founder Gary Keller and several leaders shared how agents can navigate recession fears and commission confusion with clarity. Continue reading

Gary Keller: The current market is ‘the most confusing I’ve ever seen’

At Keller Williams’ annual Mega Camp conference, founder Gary Keller prepared agents for a rough 2023 as slowing home sales and other economic factors push everyone to the brink. Continue reading