How to amplify your brand’s voice and attract your dream clients

If you’re sick of blending into the sea of sameness, avoid these three common mistakes and follow marketing expert Christine George’s guidance for crafting a brand voice guide. Continue reading

Fashion victims? When broker and agent style choices clash

The standard for appropriate business attire is always a moving target, especially in real estate. How should residential real estate brokers navigate this ever-shifting playing field, one full of landmines in every direction? Continue reading

Whose Clothes Are These and What Are They Doing in My Closet?

The day after you retire, if you’re a woman, you will probably wake up and be overjoyed to throw on jeans, workout clothes or stay in your pajamas. Your first thought will not be to do a closet purge or even think about one. However, the day will come … Continue reading