This 22-year-old agent did $16M in Year 1. Here’s how he did it

Jimmy Burgess sits down with Noah Escobar, a 22-year-old real estate agent with Berkshire Hathaway HomeServices Beach Properties of Florida closed and contracted over $16 million in sales volume in his first full calendar year as an agent. Continue reading

AI will upend content marketing. 4 ways to stay ahead of the curve

Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs. With the right approach, you can stay ahead of the curve in the age of AI-powered search engines. Continue reading

Gary Keller’s 6 steps for doing more in today’s market

In this shifting market, agents will have to do more to achieve the same results they were getting before, writes Adam Hergenrother. Here, he breaks down Gary Keller’s formula for doing more and how you can take action to do more and achieve more this … Continue reading

Florida top producers Adam Levy and John D’Amico join Compass

The agents join Compass from Berkshire Hathaway HomeServices and boast at least 25 years of experience in the industry, Compass exclusively told Inman. Continue reading

Inman announces first class of Marketing All-Star award recipients

Inman’s Marketing All-Stars is a nod to the most effective, creative and boundary-pushing marketing professionals in the real estate community. Continue reading

Is it worth it? 10 common marketing metrics and how they measure up

It can be challenging to discern meaningful data from the rest. Still, it’s vital to grow your social media efforts effectively. You want to avoid what’s called “vanity metrics” and measure the metrics that mean something. Continue reading

7 marketing metrics that matter most (and how to measure them)

Targeting the right audience is a critical factor in real estate marketing success. Here’s how to crunch the numbers and make sure you’re as effective as possible. Continue reading

Too much competition? 10 branding insights to get you noticed

A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals. If it’s time to upgrade your branding, Bernice Ross has the insights you need. Continue reading

What skills are crucial for new agents joining a multifamily team?

Multifamily real estate isn’t for introverts. But the right personality, one eager to connect with others, can make it a rewarding career. Continue reading

An economist teaches you how to answer the ‘rent vs own’ question

It’s one of the most popular questions you’ll hear, especially from first-time homebuyers. Find out how to answer it expertly. Continue reading