Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs. With the right approach, you can stay ahead of the curve in the age of AI-powered search engines. Continue reading
In this shifting market, agents will have to do more to achieve the same results they were getting before, writes Adam Hergenrother. Here, he breaks down Gary Keller’s formula for doing more and how you can take action to do more and achieve more this … Continue reading
The agents join Compass from Berkshire Hathaway HomeServices and boast at least 25 years of experience in the industry, Compass exclusively told Inman. Continue reading
Inman’s Marketing All-Stars is a nod to the most effective, creative and boundary-pushing marketing professionals in the real estate community. Continue reading
It can be challenging to discern meaningful data from the rest. Still, it’s vital to grow your social media efforts effectively. You want to avoid what’s called “vanity metrics” and measure the metrics that mean something. Continue reading
Targeting the right audience is a critical factor in real estate marketing success. Here’s how to crunch the numbers and make sure you’re as effective as possible. Continue reading
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals. If it’s time to upgrade your branding, Bernice Ross has the insights you need. Continue reading
Multifamily real estate isn’t for introverts. But the right personality, one eager to connect with others, can make it a rewarding career. Continue reading
It’s one of the most popular questions you’ll hear, especially from first-time homebuyers. Find out how to answer it expertly. Continue reading
Healthy competition should be the foundation upon which we strive to provide our clients with the highest level of customer service and care. Team leader Carl Medford outlines the difference between healthy and toxic ways of engaging. Continue reading