4 tips for hooking buyers with your listing video

There are so many tools and strategies agents can take advantage of when it comes to listing videos. “Million Dollar Listing Los Angeles” stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more… Continue reading

The listing launch plan that gets higher prices, faster sales, more listings

To help you continue to grow your business as the market normalizes and flex those listing marketing muscles, here’s a step-by-step plan to launch your listing’s marketing — and sell quickly, for more — plus how to keep your sellers in the loop and ado… Continue reading

A competitor is recruiting me: Should I jump ship to another brokerage?

Is the grass really greener at another brokerage? That is the question a mid-level agent with top-producer dreams is pondering. Her broker thinks she’s not quite ready to make the move but doesn’t want to come off as bitter. Anthony Askowitz explores t… Continue reading

6 things agents wish sellers understood about marketing

First impressions are everything when putting a home on the market. That’s just one of several things Carl Medford wishes sellers understood about marketing homes to sell.
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Had a dust-up? How to work your way through conflict effectively

Understanding the basics of communication styles might mitigate conflicts, but it won’t eliminate them. When faced with a colleague or client conflict, here’s how to keep the conversation professional, productive and constructive — and move it forward…. Continue reading

Want neighborhood expert status? 9 shortcuts to learning your market

To become the local expert, you have to earn it by building your market knowledge and reputation. Here are Jay Thompson’s top tips for getting there faster and staying ahead of market shifts — and your clients. Continue reading

Pulse: What new marketing strategy are you trying in 2022?

Making changes and fine-tuning your marketing plan for next year? We want to know what you’re introducing to your repertoire and how those strategies will help you stand out in 2022. Continue reading

Compass scores high-performing Miami team from BHHS

The Nancy Batchelor Team at Berkshire Hathaway HomeServices is one of the top-performing medium-sized teams in Florida. It includes Batchelor herself and nine other agents. Continue reading

Pulse: Readers share the worst marketing advice they’ve ever received

Offer steak knives to entice buyers, don’t door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they’ve ever received throughout their careers. Continue reading

3 assets high-net-worth buyers are looking for in (all) their properties

These three facets of home design are critical to high-net-worth buyers now, and they will be into the future, says founder and CEO of The Agency Mauricio Umansky. Continue reading