How local outreach and community events build trust and client loyalty

Building community isn’t about how long you’ve been in business; it is about how you show up with events, charity work and celebrating clients, says C21 broker Bruce Garber. Continue reading

This type of seller lead will wreck your real estate ROI

Before you spend money, do the math, Josh Ries writes, and explore organic content, referrals and sphere engagement for low- or no-cost lead generation. Continue reading

How will the portals respond to the Compass-Anywhere deal?

On this episode of Real Estate Insiders Unfiltered, Rob Hahn and Greg Robertson from the Industry Relations podcast debate what this game-changing merger really means. Continue reading

7 real estate industry standards you should question

A challenger’s mindset separates leaders from followers. Greg Hague offers seven standards to question with the consumer’s interest as your compass. Continue reading

Switching brokerages? Here’s your ultimate brand transition playbook

Inman’s Christy Murdock and branding and PR expert Stacey Ross Cohen share the strategy behind transitioning your brand for maximum impact. Continue reading

Before Compass: Lessons from Robert Reffkin’s leadership style

Darryl Davis looks at how resilience and responsibility at a young age shaped the Compass founder’s approach to leadership and business. Continue reading

Breaking ‘phone-phobia’: 5 practical shifts to boost conversion

Cure phone-phobia by combining accountability, goal-based training, warm-up strategies, value-first outreach and real conversion metrics, Josh Ries writes. Continue reading

Has agent bad behavior gotten out of control? The Download

This week on the Download: A rash of incidents has put agent behavior under the spotlight. Is the industry facing a professionalism crisis — or just a few bad apples and a perception problem? Continue reading

This team does $50M a month. Here’s how they convert leads

On this episode, Anthony Djon, leader of a 100-agent “teamerage” doing $50 million a month in volume, provides a masterclass on top-of-funnel lead conversion. Continue reading

How to craft bespoke marketing for ultra-high-net-worth buyers

Effective storytelling is the key to appealing to the world’s most discerning buyers with your luxury real estate marketing, Mike Collins writes. Continue reading