How I would invest $2,500 in my real estate business in 2024

What we invest in, we can expect to grow. That’s why Jimmy Burgess recommends choosing one of these areas to invest in if you want big returns. Continue reading

What experts have right (and wrong) about the Silver Tsunami

Senior housing expert Rachael Hite shares data around seniors, aging in place, downsizing and the real cost of retirement. Housing experts predicting a “Silver Tsunami” are underestimating what boomers actually want. Continue reading

No agent? Efizbo says no problem: Tech Review

One of a number of consumer-facing solutions that promises to minimize the role of the agent for the sake of efficiency, this platform still lacks some of the advanced technologies needed to advance the transaction beyond the reach of those licensed to… Continue reading

Marketing your listing by exploiting Anne Frank is just gross

When New Mexico builder Abrazo Homes named its floor plans after iconic historical women, it ignited a social media firestorm. Here’s why using celebrities and cultural figures without permission to market your business is such a bad idea. Continue reading

How to establish best-in-class business culture in 2024

Culture can make or break the experience of your team members or agents. The Agency’s Rainy Hake Austin offers tips for optimizing its power. Continue reading

9 must-do moves to dodge the agent exodus

If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, author and coach Darryl Davis writes.
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10 things to do right now, so you’re not in the next wave of agent exits

Team leader Carl Medford and his regional leadership mastermind have developed these 10 strategies to help you return to the fundamentals so that you’re ready to take on the challenges and opportunities that 2024 has in store. Continue reading

Put this ‘ONE Thing’ goal-setting strategy to work in 2024

“The ONE Thing” author Jay Papasan says goal setting to the now allows you to work backward from your long-term goals and figure out what you can do today to make them a reality. Continue reading

New Jersey’s TheONE94Group joins Coldwell Banker Realty

TheONE94Group has joined Coldwell Banker Realty’s Ridgewood, New Jersey, office. The 20-person team has a lifetime sales volume of more than $80 million. Continue reading