Closing at all costs: Are your training materials too aggressive?

Marketing expert Rachael Hite dives deep into the complex topic of sales training. With all eyes on how agents are trained to ask for their commissions, time may be up on dated sales practices that push past seller objections to get them to sign on the… Continue reading

9 tips for maintaining a healthy relationship with your phone

Broker Pam Blair knows that you need your phone to keep in touch with clients and colleagues, but writes that setting appropriate and healthy boundaries around screen time can help to ensure better mental and emotional health. Continue reading

Insider secrets to survive the shift to today’s skills-based market

Coach Verl Workman joins Bernice Ross to talk all things teams, growth and the demands of the current real estate market. Continue reading

How global events jeopardize fair housing (and what you can do)

Dr. Lee Davenport draws on both historical context and current events to describe how the latest news can impact the application of fair housing laws and policies. Continue reading

Why agent training’s on trial in Sitzer | Burnett: The Download

This week: As Sitzer | Burnett begins, the way agents communicate on commission may be the first thing to change. Continue reading

As objection handlers come under fire, these 7 ChatGPT ideas hold up

Although you need to be careful with ChatGPT and other AI platforms, they can offer a great resource for idea generation. We asked for ideas on handling objections and got some surprisingly solid suggestions.
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Here’s how to stop a vacant land scam with a single email

Security expert Robert Siciliano teaches you the five red flags for this scam and shows you how to put a stop to this type of real estate fraud with a simple and effective email response. Continue reading

Diversity, equity and inclusion confusion: Equality isn’t favoritism

People often fear operating within equity and equality means selecting individuals solely based on that, Broker Zak Shellhammer explains, but equity and equality are not about favoring one over another.  Continue reading

10 tasks real estate agents delegate (but absolutely shouldn’t)

If the 80-20 principle is correct, then agents must delegate tasks. But broker Nick Schlekeway says many agents have taken it too far. Here are the areas agents should stop delegating and personally handle with care. Continue reading

Gary Keller, Bob Goldberg among first to testify in Sitzer | Burnett

As the long-awaited commission trial begins, the Kansas City courtroom saw opening arguments followed by testimony from industry heavy-hitters including Gary Keller, NAR CEO Bob Goldberg and HomeServices of America President and CEO Gino Blefari. Continue reading