Luxury brokerage The Agency adds franchise on Long Island

The office will be the 18th for the Los Angeles-based brand, and will operate in Huntington, about an hour outside of Manhattan. Continue reading

Madonna drops $19.3M on The Weeknd’s amenity-filled mansion

Abel Tesfaye, the Toronto-born musician known as The Weeknd, first put his 12,500-square-foot Hidden Hills home on the market last summer. Continue reading

10 marketing tactics to ensure your brand resonates in 2021

Marketing your brand in today’s world is continuously evolving and has become more dynamic than ever. Here are a few strategies and tactics to keep in mind as you move through 2021. Continue reading

The Agency names new Northern California regional manager

The Agency has tapped former Compass Vice President and Managing Director Jeff Samuels to become its new Regional Manager of Northern California. Continue reading

Why hiring a PR team is the best marketing decision you can make

A constant presence in major media outlets is a valuable way to promote and grow your real estate business on all levels. Here’s how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team. Continue reading

14 tips for cultivating strong leaders within your brokerage

Here are a few tried-and-true practices for building an effective and successful leadership team. Some of your greatest leaders may come from the most unlikely sources. Continue reading

4 onboarding tips for managing a successful team

A part of running a successful real estate team is onboarding new agents. Putting together an effective onboarding program can increase productivity and establish great habits and work ethic from the get-go. Here are four tips. Continue reading

These are the 2 things luxury buyers want right now

At Inman Connect Now, top luxury agents discussed how the pandemic has changed the wish lists and priorities of luxury buyers. Continue reading