Put people first: How to connect with consumers deeper, faster

Understanding the psychology of consumers can help you create better relationships quicker, founder of The Talent Brokerage, Giselle Ugarte, said at Inman Connect New York. Continue reading

Leverage AI for your social strategy in 2024 — but maintain authenticity

The AI revolution is officially upon us. There’s a tasteful way real estate agents can utilize the tool in their social media strategy while staying true to themselves, speakers shared at Inman Connect on Tuesday. Continue reading

TikToker Giselle Ugarte launches the ‘rise of the real estate influencer’

The Talent Brokerage’s virtual support programs and coaching will help members learn how to move away from offering canned, unoriginal marketing content. Continue reading