How this indie broker is arming agents with competitive tech

Regular contributor and indie broker Troy Palmquist gives his service-oriented approach to arming agents with tech to compete against the big industry names that are gobbling up tech and services.
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Why you should track every buyer who walks through the door

If you’re not keeping track of every buyer who walks through the door of your listing for an open house or showing, you’re being irresponsible and unprofessional. Here’s why. Continue reading

Why your ‘999’ price strategy is only fooling you

Most online search portals restrict price searches to fixed numbers. This brings up an important question: Should agents list a home at $499,900 or $500,000? Should we price the home at $999,900 or $1 million? Continue reading

How to earn every buyer’s loyalty in 3 steps

Buyers can be tricky, and getting them to make a commitment to you can be even trickier. We all know the key to a lasting real estate career is buyer loyalty, but are you effectively achieving this? Here are three things you should be doing to earn the… Continue reading

Who should attend home inspections?

Property inspections are like the final stitch in a bespoke suit. If done properly, it keeps the sum of its parts intact. If done poorly, it begins to unravel, and the whole thing falls apart. And the tailor is always there for the final fitting. Continue reading

3 ways to make giving back part of your business

From large corporations to individual agents, giving back is becoming more mainstream. If you’ve made the decision to make charitable work part of your business, it’s time to think through execution. Here are a few ideas we’ve seen work well in the ind… Continue reading

3 tips for crushing the ‘Monopoly for Millennials’ mentality

Inman’s recent hot-button post “‘Monopoly for Millennials’ hits shelves, sans real estate” got regular Inman contributor Troy Palmquist thinking. How can we as agents better serve millennials and get them into homes? Here’s what he’s come up with. Continue reading

A Realtor’s guide to helping during a disaster

In light of the recent fires that are devastating California, we urge agents to establish a plan if they are going to take on any type of volunteer effort. Here’s what Ventura-based agent Ariel Palmieri did after fires destroyed much of her community l… Continue reading