7 reasons you should seriously (re)consider LinkedIn

If you’re treating all of your social profiles the same, you’re missing out on the unique advantages LinkedIn offers. Broker Troy Palmquist lays out the differences between Linkedin and other platforms and offers strategies for differentiating your pro… Continue reading

Counteract the latest Fed rate hike with a seller rate buydown

A solutions-oriented approach is essential to help buyers and sellers get their deals done in the current higher interest rate environment. Broker Troy Palmquist offers expert lender insight on how deals are getting done today using seller credits to b… Continue reading

This closing gift just might save your client’s life(style)

You may think of it exclusively in terms of its pre-listing potential, but professional photography or videography could be a lifesaver for your clients in the years to come. Continue reading

How trendy is ‘too trendy’? Making the latest design work in your space

How do you freshen up a space without going too far? How do you neutralize a space that’s gone too far with the latest design trend? Let Doora’s Antoinette Fargo guide you through creating a broadly appealing staging plan that sells. Continue reading

Incentives slashed, downlines dropped. Time to sell real estate

As Compass pulls back on sign-on sweeteners and downlines ain’t what they used to be, some newer agents are having to learn how to build a business from the ground up — all over again. Continue reading

7 open house secrets to make your listing unforgettable

An open house is more than just a chance to get boots in the door of your latest listing. Broker Troy Palmquist offers strategies for growing your business by leaps and bounds, one weekend afternoon at a time. Continue reading

Bringing sexy back: How to get your listing noticed now

The days of the hands-off, zero DOM market are over. According to broker Troy Palmquist, it’s time to get back to what we do best: Getting those listings noticed.
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Airbnb makes changes to summer release after hosts complain

Some short-term rental investors saw the power shift from hosts to guests while others feared Airbnb’s major update took away their competitive advantage. Continue reading

Can’t get the cat out of your listing? 5 tips for dealing with pet odors

Bad odor is one of the hardest challenges to overcome when selling a home. Find out how to get to the root of the problem and fix it once and for all. Continue reading

5 ways indies can recruit competitively in 2022

Ready to grow your business? Find out how your independent brokerage can compete against the industry’s heavy-hitters with these strategies used by six successful indies. Continue reading