Tag Archives: trust

How to create a purpose-built brand for luxury real estate

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While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don’t forget to stay true to your authentic self. Continue reading →

3 ways to protect the identity of a high-profile luxury homebuyer

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Working with high-profile clients isn’t just about finding the perfect home, broker Kamran Zand writes. It’s about protecting their lifestyle, reputation and security. Continue reading →

5 ways to ensure buyers and sellers choose YOU as their next agent

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From vibes to social proof and more, brokerage founder Oliver Graf shares the strategies that help your next client find you and embrace the service you provide. Continue reading →

Speed-to-lead is not the same as speed-to-qualify

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You have to earn the right to ask the hard questions, broker Josh Ries writes. Learn how to build rapport and relationship so that you can dig deeper. Continue reading →

Huddle Up: How The Heyday Group is redefining team culture in Austin

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Melanie Klein shares how Austin’s Heyday Group is redefining team culture and leading with heart and harmony while building trust and brand momentum. Continue reading →

The price isn’t right? How to talk sellers through their concerns

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Sellers don’t want the slickest pitch or biggest promise, coach Darryl Davis writes. They want guidance without pressure. Here’s how to talk them through pricing objections and win the listing. Continue reading →

How to use strategy, tech and real talk to keep deals moving

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Transaction hesitation is real, but deals are getting done. Here’s how broker-owner Jaclyn Kelley and her agents have been keeping business steady in a tough market. Continue reading →

Trust is your competitive edge. Most agents earn it the wrong way

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In a market with fewer clients and more competition, trust is the ultimate differentiator for real estate pros, Better Homes and Gardens President Ginger Wilcox writes. Continue reading →

NAR appoints new SVP, VP of communications department

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Nearly six months after its previous communications vice president resigned, the National Association of Realtors has added two new communications and marketing directors to its executive team. Journalism veteran Bennett Richardson will serve as the se… Continue reading →

10 tips for getting a great real estate agent headshot in 2025

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Develop know, like and trust recognition with a headshot that grabs attention for all the right reasons. Author Stacey Soleil shows you how. Continue reading →