Trust is your competitive edge. Most agents earn it the wrong way

In a market with fewer clients and more competition, trust is the ultimate differentiator for real estate pros, Better Homes and Gardens President Ginger Wilcox writes. Continue reading

Trust is everything! 6 effective ways to earn it from prospects

In this fast-paced market, ethics and transparency can take a backseat to speed — but that only makes trust that much more crucial today. If you want to earn prospects’ trust and solidify your reputation, here are a few ways to do so. Continue reading