3 real estate leaders share how to hit the bullseye on your rebrand

Veteran chief marketing officer Cara Whitley and independent broker-owners Vanessa Bergmark and Kofi Nartey know firsthand the challenges and rewards of a successful rebrand. Here are their tips for getting it done. Continue reading

California’s Red Oak Realty goes green

The company is now buying carbon offsets, will help clients do the same, and has achieved official green certification for its facilities. Continue reading

Lazy homesellers are skipping repairs and cashing out — for now

Thanks to high demand and low supply, sellers don’t have to do much to their homes to attract buyers — and often don’t. But that could change, real estate agents told Inman. Continue reading

Lazy homesellers are skipping repairs and cashing out — for now

Thanks to high demand and low supply, sellers don’t have to do much to their homes to attract buyers — and often don’t. But that could change, real estate agents told Inman. Continue reading

Lazy homesellers are skipping repairs and cashing out — for now

Thanks to high demand and low supply, sellers don’t have to do much to their homes to attract buyers — and often don’t. But that could change, real estate agents told Inman. Continue reading

Lazy homesellers are skipping repairs and cashing out — for now

Thanks to high demand and low supply, sellers don’t have to do much to their homes to attract buyers — and often don’t. But that could change, real estate agents told Inman. Continue reading

Lazy homesellers are skipping repairs and cashing out — for now

Thanks to high demand and low supply, sellers don’t have to do much to their homes to attract buyers — and often don’t. But that could change, real estate agents told Inman. Continue reading

The ‘coronavirus clause’ is now a thing

Red Oak Realty had to create a special contingency for a Bay Area property as the seller is trapped in the Wuhan Province, ground zero of coronavirus. Continue reading

California’s top female real estate brokers on rising to leadership

Female leaders in the real estate industry share their hard-won wisdom on how they struggled to rise to the top. Continue reading