Start Back to Basics Month by getting comfortable on camera

Agents are more dependent on video than ever before. We’re creating virtual tours in place of open houses and using video conferencing as a substitute for face-to-face interactions. Like it or not, it’s time to get comfortable on camera. Here are 10 ti… Continue reading

Making sense of the headlines: How will the housing market fare?

Looking for a little clarity on this week’s economic and housing news? Windermere Chief Economist Matthew Gardner shares why the housing market is poised for a healthy rebound. Continue reading

9 ways to minimize the pandemic’s impact on business

When this situation turns the corner, there will be plenty of business to go around. Here are the actions you need to take now to ensure your business is healthy when things rebound. Continue reading

The Real Word: Why iBuyers are pressing pause

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they discuss delayed mortgage payments and iBuyers’ decision to suspend instant offers. Continue reading

8 strategies for working around coronavirus roadblocks

Columnist Bernice Ross reached out to the Inman Coast to Coast Facebook group this week to find out how agents are pivoting to cope with today’s COVID-19 market. Here are some workarounds for the issues agents are facing in the field. Continue reading

The Real Word: How agents should adapt as crisis mode kicks in

This week, in a complete shift as a new reality sets in, they’ll cover how coronavirus is impacting real estate culture, what Keller Williams CEO Gary Keller has recommended and how agents should be approaching their clients. Continue reading

7 impactful ways to build your business while staying home

If you’re in an area where there’s a slow down, or maybe even a complete halt, use this time to beef up your business — from home. Here are seven things you can do from the comfort of your home to build future business. Continue reading

A lighthearted listing campaign during tough times

Fredrik Eklund and Ben Bacal teamed up to create their Star Wars-themed “May the Sale Be With You” marketing campaign for a family-friendly $32M luxury listing in Beverly Hills. Continue reading