Tag Archives: Virtual Reality

In the future, an open house without the house

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Technology is turning open houses into data generators and eliminating the need to visit properties in the first place. Meanwhile agents are staging bigger and bigger events. Continue reading →

Use virtual real estate to connect with buyers just about anywhere

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The luxury real estate space comes with many opportunities, but there are challenges as well: for example, how can you bring more potential homebuyers to see properties in a destination or remote market? The answer may be simpler than you think: invest… Continue reading →

4 actionable tips to get more leads

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Good leads are the oxygen of residential real estate. In this article, we want to reveal some out-of-the-box lead generation strategies to drive your real estate listings forward. Increase the engagement to your listings with floor plans. Continue reading →

Stay relevant with these 5 real estate tech trends

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Over the last decade, technology has changed the face of the real estate industry, leading some industry professionals to fear what future advancement will mean for their careers. There’s no need to fret. It’s just a matter of keeping up with the times… Continue reading →

New AR tour app from Sparkout raises questions about the tech

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Sparkout has launched an augmented reality real estate tour app for Android users in an increasingly crowded market with decreasing interest. Continue reading →

5 standout brands in real estate tech

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Many Inman readers have spent their entire careers in real estate & with great success. As a relatively new student of this business, following 12 years leading iTunes digital marketing at Apple, I am struck by the many opportunities to differenti… Continue reading →

EXp Realty CEO Glenn Sanford envisions hitting 100,000 agents

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Leading into Inman Connect Las Vegas in July, the eXp Realty CEO believes his virtual brokerage can grow by a factor of 5 by 2025. Continue reading →

Turn your listings into a social media lead magnet

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In the olden days, the average real estate customer journey was a nice, easy-to-understand shape. A funnel. A line. Not anymore. Today, it’s a spiral inside a maze. And your marketing to today’s home buyer and seller has more avenues than it ever has b… Continue reading →

Lennar partners with SkyNav in mixed-reality marketing

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National homebuilder Lennar announced this week that it has partnered with San Francisco-based SkyNav to showcase a Summerville, South Carolina, master-planned community called Summer’s Corner. Continue reading →

Boomers, Gen Xers and Millennials: use the right rich media to reach your ideal buyer

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As Will Rogers famously said, “You never get a second chance to make a first impression.” In our high paced, data-driven world this phrase has never been more accurate. Research shows that we now form our first impression in just a tenth of a second. Continue reading →