The Agency expands in Northern California, wins Bay Area sales contract

The brokerage founded by Mauricio Umansky now has an office in Healdsburg and will handle sales for a development on Yerba Buena Island in the San Francisco Bay. Continue reading

Berkshire Hathaway HomeServices’ top team jumps to Keller Williams

Omaha’s Elite Real Estate Group, the top team at Berkshire Hathaway HomeServices by transaction volume, will join KW in January. Continue reading

5 myths your sellers probably believe

What the data says, what an agent recommends and what the seller wants are often three different things. Here are five of the biggest discrepancies between expectations and reality. Continue reading

Dear Marketing Mastermind: How can I use podcasts to generate leads?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. If you’re strategizing how to grow and develop your content marketing strategy for next year and you’re th… Continue reading

Here’s a simple exercise for 2022 business planning

The best way to have a great year in real estate is to have a great fourth quarter the year before. Why? Because real estate typically follows a 90- to 120-day sales cycle, meaning that the activities you do now will pay dividends in three to four mont… Continue reading

Pulse: 37 ways to deal with ‘We won’t list until we find a home’

Last week, we asked for your best responses to sellers when they say: “We won’t list until we find a home.” Readers shared how they describe all the downsides of this approach to potential clients and also mentioned some creative workarounds. Continue reading

How to upgrade your listing’s curb appeal during wintertime

Winter might be the slowest selling season nationwide, but homes still sell. To ensure that your listings are making buyers’ short lists, pump up the curb appeal using these tips. Continue reading

A NAR name change, retirements and a big IPO: My 2020 predictions

For Compass, the National Association of Realtors, MoxiWorks and Realogy, 2020 will be a rollercoaster ride. Continue reading