Be more than a service provider. Be the solution.

This is a true story. Armed with hours of HGTV and a screwdriver, a homeowner named Gina set out to fix and flip real estate. But she soon discovered what any savvy investor knows: it takes more than 60 minutes minus commercials to successfully renovat… Continue reading

Refer globally to succeed locally

In today’s luxury real estate landscape, providing service to local clients takes a global perspective. For Robin and Jeremy Stein of The Stein Team, this meant responding to the reality that even if their clients were based in New York, they were inte… Continue reading

Speed-to-lead: The mission-critical step where most agents fall short

Every agent’s book of business is going to vary. Your “pie” of lead sources might look something like this: 50% referral business, 30% online leads, 20% open houses. Some years referral business will boom and in others, it will inevitably slow down. Continue reading

Why retargeting should be part of your firm’s marketing strategy

Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been … Continue reading

Real estate agents: Create a VIP customer experience

In the competitive real estate arena, customer experience is key to an agent’s success, whether that agent is helping with a purchase, sale or both. Customers have high expectations regarding the level of support provided by their agents — as they shou… Continue reading

Lead-gen game changer: How to get 10,000 new followers in 60 days

With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in two months. Here’s how you can do the same. Continue reading

Lead-gen game changer: How to get 10,000 new followers in 60 days

With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in two months. Here’s how you can do the same. Continue reading

Compass agent launches his own iBuyer platform

Unlike a lot of brokerages in the industry, launching an iBuyer platform isn’t an immediate focus for Compass, the well-funded New York City-based brokerage. But that isn’t stopping one of the company’s San Diego-based real estate teams from launching … Continue reading

Inman Golden I Club finalists: Mountain and beach sales categories

The mountain and beach sales categories highlighted notable transactions in the past year. Winners will be announced at Luxury Connect, Oct. 16-17 in Beverly Hills. Continue reading

Cut the crap: NAR lawsuit is good for consumers

Regardless of the outcome of the mega lawsuit, the sunshine from this legal assault will force the industry to clean up its act. Savvy and progressive industry leaders are using this moment to break from the past and lift the veil of secrecy for consum… Continue reading