Flip the script: 5 conversation-starters every buyer’s agent needs

Communicating in a way that’s natural, easy and from-the-heart, rather than from a cut-and-dried script, allows you to make a personal connection with the client. Coach Darryl Davis provides five dialogues so that you’ll always have the right words for… Continue reading

Offers are just the beginning: How to get top dollar for sellers

Is your seller receiving a high number of multiple offers? Here’s how mega team leader Carl Medford ensures his sellers are completely satisfied that they got the best price and terms possible. Continue reading

Largest MLS in nation signs off on slew of big changes to listings

California Regional MLS, which boasts more than 108,000 subscribers, has instituted changes on how listing agents and brokers appear on online listing pages. Continue reading

Need buy-side help? Hire candidates with these 6 skills

Thinking about hiring a showing assistant or buyer’s agent? This list of must-have skills, qualities and traits will come in handy as you vet potential team members. Continue reading

How to explain the value of a buyer’s agent to clients

There are always clients who think they can just skip the buyer’s agent and work directly with the listing agent — saving money and steps. It usually stems from a misunderstanding on the buyers’ part, but it’s your job to win those clients over.
Continue reading

How to explain the value of a buyer’s agent to clients

There are always clients who think they can just skip the buyer’s agent and work directly with the listing agent — saving money and steps. It usually stems from a misunderstanding on the buyers’ part, but it’s your job to win those clients over.
Continue reading

Compensation errors, wrong hires and other costly mistakes team leaders make

Having the right team can be a major boon to your business — provided you take steps to avoid these 10 mistakes that can undermine your team’s success.  Continue reading

Team structure 101: Breaking down 21 positions

Every team looks a little different, but here are some positions you might see on a larger (1,000 transactions a year or more) team. If your team is smaller in transaction size or agent count, you can adjust and scale these positions to fit your team s… Continue reading

Advanced negotiation: How to get the best deal for your buyer

As Jack Cotton represents real estate buyers in today’s hectic marketplace, he pays close attention to three rules of negotiation that he developed and that have been instrumental in his 47-year career. Continue reading

7 strategies for navigating multiple offers

Is this housing market driving you crazy? Multiple offer situations are tough. You need every advantage to win for your clients. Here are seven strategies to reduce your stress, serve your clients, and come out on top! Continue reading