Tag Archives: Columns

Smart-home tech for agents: Samsung SmartThings Hub and accessories

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Samsung SmartThings hub and sensors allow you to remotely control and automate devices across different manufacturers that don’t have direct integrations. Continue reading →

4 agent must-haves to win luxury listings

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Listen and learn how to position your business as a leader in luxury listings and for ways to market yourself as an expert on high-dollar homes. Continue reading →

Pulse: How do you treat yourself? 34 ways agents indulge

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How do agents treat themselves? Start by turning off your phone, and then take any one of these suggestions. Continue reading →

Working with first-time homebuyers? Make it simple for them

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Many first-time homebuyers are overwhelmed by the process. Take the time to hold their hands and ease their anxieties, and you might have a client for life.

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Lesson Learned: Mentors, mentors, everywhere — find yours

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In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, Southern California broker Troy Palmquist explains why your output is only as good as your input. Continue reading →

The Real Word: The truth about the MLS cooperation policy

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they discuss the pros and cons of the National Association of Realtors’ new Clear Cooperation Policy, the rise of “co-living” and a Facebo… Continue reading →

C.A.R. President on housing crisis: ‘Our state’s future is on the line’

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California Association of Realtors President Jeanne Radsick believes 2020 is the time for her state to pass pro-housing legislation. Continue reading →

The Kaizen way: Reach your goals and improve, step by step

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As a broker or team leader, you might have goals for your agents, but you need to train them to focus on the process of achieving those goals to successfully reach them. Continue reading →

Fix that outlet! How to manage client expectations during the appraisal process

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The home appraisal process can be a tripwire during the sales process because it involves judgments about a family’s home, the center of their emotional lives, whether they realize it or not. Here’s how to help your clients — and yourself — during thos… Continue reading →