In the age of AI, authenticity wins

Marketing company owner Christine George, Linkedin expert Alex Hanson and the hosts of popular podcast “Glitter and Gay” came to New York to share their branding wisdom with the crowds at Inman Connect New York. Continue reading

Commercial deals offer a new post-Sitzer compensation model

Want to get paid? Start studying up on how U.S. commercial commissions are negotiated. That’s where the residential side of real estate is headed, four experts argued at Inman Connect New York. Continue reading

Realtor.com CEO ‘loves’ heated competition with Homes.com

Realtor.com CEO Damian Eales addressed the traffic rivalry with Homes.com and why competition is good for agents and consumers. Continue reading

Brokerages must focus on culture, community, connection in 2024

Luxury leaders from Sotheby’s International Realty, Compass and Douglas Elliman shared how luxury clients are responding to changes in the market now and how their brokerages each uniquely support agents. Continue reading

Compass CEO Robert Reffkin comes out in favor of Homes.com

On Thursday, in conversation with Brad Inman at ICNY, Reffkin weighed in on the portal wars, predicted an improved market in 2024 and revealed he takes public transit around New York. Continue reading

Team leaders on recruitment and retention in 2024

In the post-pandemic real estate market, well-established team leaders are focused on nurturing talented early-career agents instead of more established earners. Continue reading

We’re on the cusp of something big: Zillow’s Samuelson on AI

While who’s responsible for the absence of a true end-to-end remains up for debate, four real estate and proptech executives found common ground on the fact that AI is “what’s next” for the industry at Inman Connect New York. Continue reading

Competition for spring listings will be fierce and starts … NOW

Realtor.com data suggests there will only be three listings per agent in 2024 and that sellers who want to close a deal in April are already looking for representation. Continue reading

What to do on social in 2024? Avoid politics at all costs

A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this election year. Continue reading

6 keys to building the team of your dreams in 2024

Team leaders Megan Romine, Ryan Butler and Elias Astuto discussed how enforcing standards, sharing responsibilities and staying engaged with your agents and community are key to creating a successful, long-lasting business. Continue reading