How to keep social media from becoming all-consuming

Feel like you have to be everywhere all the time? Studies show too much social media is bad for you. Here’s how indie broker Pam Blair keeps a healthy relationship with her feed. Continue reading

Compass adds new AI marketing tool to its tech platform

The new tool comes during a year of heightened interest in artificial intelligence. It’ll help agents write listing descriptions, craft social media posts and more. Continue reading

Which is better for Instagram posts: Just listed or just sold?

This week, Sue “Pinky” Benson shares her insights into creating more relevant, engaging content for your Instagram followers. Continue reading

Who should I follow on Instagram for real estate posts?

Every week Sue “Pinky” Benson answers your most pressing Instagram questions. This week, she’s helping you find a new real estate account to follow for inspiration. Continue reading

The internet fell hard for real estate in 2021. But can the love affair last?

Nearly three years after Saturday Night Live declared “real estate is your sex now” in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data. Continue reading

Glennda Baker is recognized by her stars anywhere. That’s the point

Brokerages need agents and their personal brands, more than agents need the backing of brokerage brands Baker argued at Inman Connect on Thursday. “My name is Glennda Baker, and I am a brand.” Continue reading

Trophy properties are all the rage right now, Jonathan Spears says

Ahead of his appearance at Inman Luxury Connect, the Spears Group founder told Inman demand for trophy properties or highly unique listings is at an all-time high throughout North Florida. Continue reading

How do you use green screen on Instagram?

Every week Sue “Pinky” Benson answers your most pressing Instagram questions. This week, she’s helping you utilize green screen in Stories and Reels. Continue reading