California dreamin’: The nightmare situations luxury agents deal with

From the seller who wanted to display a room full of snakes during a home showing to the renter who was an insurance scammer, the clients luxury agents deal with in California can be a handful. Continue reading

‘Catching a wave’: Nartey brings Globl RED to The Real Brokerage

“Catching Real right now is like catching a wave,” Kofi Nartey said. He sees the brokerage’s sweeping growth and adoption of technology as the way of the future. Continue reading

‘All strapped in’: Luxury clients face whiplash as banking fallout unfolds

The sudden change in the global banking landscape has left luxury real estate clients hanging out “in the parking lot,” Kofi Nartey said, as they wait to see where the remaining chips will fall. Continue reading

What’s a ‘tornado housing market?’ Hint: You might be in one right now

Coldwell Banker Warburg President Frederick Warburg Peters coined the term to describe a phenomenon where one home trades hands briskly while a similar property nearby languishes. Continue reading

WATCH: Go ‘beyond reality’ with Selling Sunset’s Jason Oppenheim and Mary Fitzgerald

Juggling the demands of reality TV and a thriving real estate career requires top-notch assistance and taking advantage of lulls when they become available. Find out how “Selling Sunset” stars Jason Oppenheim and Mary Fitzgerald do it all in this exclu… Continue reading

All the glamour in store for guests at Inman Luxury Connect 2022

Big names attending Luxury Connect are itching to share their secrets with the rest of the Inman community. Read on for the details of what’s in store for attendees. Continue reading

7 ways to create meaningful relationships with your sphere

Real estate agents Jena Turner and Katie Clancy share how to leverage business systems to grow your sphere and deliver excellent service every time. Continue reading

The top things we learned about luxury at ICLV 2021

From where the market is headed to how to succeed with authenticity in marketing and branding, this year’s Luxury Connect packed a punch. Inman unpacks the event. Continue reading

Trying to level up in luxury? Lead with something clients can’t Google

At Inman Luxury Connect in Las Vegas, two star agents agreed that being happy in what you do, consistency and follow-up were keys to reaching the next level in luxury real estate sales. Continue reading

Luxury leaders agree: digital marketing rests on authenticity

Whether it’s over Zoom or through email, digital marketing and outreach in luxury real estate is now the starting point of every interaction, and it has to be strategic enough to pull the prospect deeper into an eventual personal interaction. Continue reading