Tag Archives: luxury marketing

These 5 marketing events will help move the needle on your listing

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Make each property listing memorable when you create events that are designed to get your listing seen and sold, Coldwell Banker Warburg’s Kevelyn Guzman writes. Continue reading →

How to diversify your marketing as a luxury real estate brokerage 

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Diversifying your marketing offering is not just about adopting new tactics, The Agency’s Rainy Hake Austin writes. It’s about staying flexible and open to meet (and exceed) the client’s changing expectations. Continue reading →

Why big luxury brands are expanding into real estate

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Luxury auction expert Chad Roffers shares why luxury branded residences are becoming the latest way for high-end brands to bring their touch to every aspect of the luxe life. Continue reading →

7 strategies to master cross-platform marketing

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Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement. Continue reading →

3 hauntingly good tips for elevating your Halloween marketing

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Learn how Los Angeles Realtor Sierra Schotts turned her latest listing into an opportunity to have some fun during spooky season. Continue reading →

Carrie McCormick: Every home has a story. As agents, we need to tell it

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Ahead of her stage appearance at Luxury Connect next month, @properties’ Carrie McCormick — Chicago’s No. 1 luxury broker — shared what buyers truly care about, the key to engaging storytelling and how to provide concierge service. Continue reading →

Christie’s International Real Estate taps Colvin as Affiliate Services VP

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In the newly established role, Anne Colvin, formerly of Luxury Presence, will manage the brand’s execution of its service offerings, such as its technology, marketing, coaching and training. Continue reading →

Compass brings on Stacy Jones as head of Luxury Division’s top agents

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Jones comes to Compass following several years as co-owner and chief people officer at Realogics Sotheby’s International Realty, a top Sotheby’s franchise located in Seattle. Continue reading →

Compass brings on Stacy Jones as head of Luxury Division’s top agents

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Jones comes to Compass following several years as co-owner and chief people officer at Realogics Sotheby’s International Realty, a top Sotheby’s franchise located in Seattle. Continue reading →

The luxury listing agent’s ultimate marketing checklist

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There’s a lot more to marketing a listing than just putting it in the MLS — especially when it comes to luxury properties. Two top luxury agents share their must-dos for building a strong marketing strategy for every home. Continue reading →