Tag Archives: luxury marketing

Why big luxury brands are expanding into real estate

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Luxury auction expert Chad Roffers shares why luxury branded residences are becoming the latest way for high-end brands to bring their touch to every aspect of the luxe life. Continue reading →

7 strategies to master cross-platform marketing

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Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement. Continue reading →

3 hauntingly good tips for elevating your Halloween marketing

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Learn how Los Angeles Realtor Sierra Schotts turned her latest listing into an opportunity to have some fun during spooky season. Continue reading →

Carrie McCormick: Every home has a story. As agents, we need to tell it

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Ahead of her stage appearance at Luxury Connect next month, @properties’ Carrie McCormick — Chicago’s No. 1 luxury broker — shared what buyers truly care about, the key to engaging storytelling and how to provide concierge service. Continue reading →

Christie’s International Real Estate taps Colvin as Affiliate Services VP

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In the newly established role, Anne Colvin, formerly of Luxury Presence, will manage the brand’s execution of its service offerings, such as its technology, marketing, coaching and training. Continue reading →

Compass brings on Stacy Jones as head of Luxury Division’s top agents

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Jones comes to Compass following several years as co-owner and chief people officer at Realogics Sotheby’s International Realty, a top Sotheby’s franchise located in Seattle. Continue reading →

Compass brings on Stacy Jones as head of Luxury Division’s top agents

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Jones comes to Compass following several years as co-owner and chief people officer at Realogics Sotheby’s International Realty, a top Sotheby’s franchise located in Seattle. Continue reading →

The luxury listing agent’s ultimate marketing checklist

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There’s a lot more to marketing a listing than just putting it in the MLS — especially when it comes to luxury properties. Two top luxury agents share their must-dos for building a strong marketing strategy for every home. Continue reading →

Trying to level up in luxury? Lead with something clients can’t Google

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At Inman Luxury Connect in Las Vegas, two star agents agreed that being happy in what you do, consistency and follow-up were keys to reaching the next level in luxury real estate sales. Continue reading →

4 unconventional marketing tactics that really work

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Picture this: you’re invited to an open house at a penthouse in Midtown Manhattan, but instead of a typical showing, this is a sunset soirée. You’re greeted at the door and guided to one of the home’s most striking features: a fabulous pool surrounded … Continue reading →