How to become the go-to team in your area

When David Parnes and James Harris started, they decided to focus on Bel Air. They didn’t have any contracts or leads, but by following these four steps — paired with a lot of hard work and dedication — they soon became the go-to leaders in the market…. Continue reading

Dear Marketing Mastermind: How can I use podcasts to generate leads?

In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. If you’re strategizing how to grow and develop your content marketing strategy for next year and you’re th… Continue reading

How to become the go-to agent in your neighborhood

The most successful real estate agents dominate specific geographic areas. Here’s how to get started down that road. Continue reading

5 newbie marketing tactics that make you seem experienced

Almost everyone starts out their real estate career by reaching out to their sphere of influence, sending a business card and a handwritten note. Here are five strategies that will allow you to make those same contacts while emphasizing what you have d… Continue reading

Never underestimate the value of your knowledge about housing

Before learning about the local restaurants and parks, consider becoming an expert on the housing stock in the neighborhood. Commit important numbers to memory, and beat your competition. Continue reading