Tag Archives: sphere of influence

Stuck in a sales slump? 5 steps to work your way out

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Everyone hits a slump at some point in their career. The question is: What can you do to get yourself out of it? Here’s how to get out of that rut. Continue reading →

Agent extinction is not inevitable — if you’re on top of your game

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Just as fighter pilots make critical time-sensitive decisions and are entrusted to fly multimillion dollar machinery, agents in a commodified market have to adjust and deploy their knowledge, expertise and situational awareness to provide top-shelf ser… Continue reading →

Agent extinction is not inevitable — if you’re on top of your game

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Just as fighter pilots make critical time-sensitive decisions and are entrusted to fly multimillion dollar machinery, agents in a commodified market have to adjust and deploy their knowledge, expertise and situational awareness to provide top-shelf ser… Continue reading →

Showcase your local expertise with email marketing

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The role of the real estate agent has evolved. You are no longer a gatekeeper of information that buyers and sellers must consult in order to access the market. Today, they have just as much data as you do. Continue reading →

5 newbie marketing tactics that make you seem experienced

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Almost everyone starts out their real estate career by reaching out to their sphere of influence, sending a business card and a handwritten note. Here are five strategies that will allow you to make those same contacts while emphasizing what you have d… Continue reading →

5 must-do’s for brand new real estate agents

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Here are five essential decisions you must make as you launch your real estate career. If you’re still hanging back on some of these, you might be setting yourself up to become one of the statistics. Continue reading →

7 earned lead generation tactics for new real estate agents

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Whether you’re a new real estate agent or one who needs a boost in leads, these strategies will strengthen your efforts. Continue reading →

Lead-gen game changer: Work the warm calls

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Regardless of where you are in your career, you have to be consciously expanding your network both by meeting new people and reconnecting with people in your sphere. Here’s how I make warm calls meaningful with the help of social media. Continue reading →

Lesson Learned: Honesty is everything

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Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out why The Agency’s Tracy McLaughlin believes being truthful is the only policy for agents. Continue reading →

5 emails you should send to your sphere

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Even as digital channels like social media, texting, and smart speakers gain traction, the king of all communication channels is still…email. It stands to reason. Email is inexpensive. Everyone has an email address. And it’s measurable Continue reading →