Tag Archives: Theme Months

7 strategies to master cross-platform marketing

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Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement. Continue reading →

These up-to-the-minute marketing strategies are getting results now

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Ready to get busy? Trainer and author Bernice Ross talks to Curaytor co-founder and CEO Jimmy Mackin about the marketing plays that are working right now. Continue reading →

How to leverage SEO, drive organic traffic and outrank the competition

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Think your website can’t compete with the big portals? SEO expert David Marden writes that, with smart keyword planning, you can find your place in online search results. Continue reading →

Location marketing goes plug-and-play with Local Logic’s latest

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Local Logic is a software company that unearths community data for use in provided marketing tools. Its latest is called Neighborhood Wrap, delivered via APIs and SDKs. Continue reading →

5 master-your-market steps to effective real estate branding

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If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity. Continue reading →

Want to quit listing appointments? Try this pre-screening strategy

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Agent Danielle Lazier quit listing appointments because she was tired of giving away expertise with no reward. Here’s how she susses out which clients truly want to work with her. Continue reading →

Using paid leads? Here’s the FCC change you need to know now

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Whether your lead gen leans into cold calls, direct mail, door knocking or portals, Bernice Ross talks to REDX CEO Curtis Fenn to find out what changes are afoot. Continue reading →

Try these 7 budget-friendly lead sources with no upfront fee

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In a market where agents must be expense-averse, Jimmy Burgess writes, generating leads that only have an expense if money comes in can make a lot of sense. Continue reading →

Ditch the me-me-me approach to marketing and negotiation

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Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes. Continue reading →