Pulse: How do you overcome ‘I want to wait for interest rates to drop’?

We know you handle countless objections every day. In our ongoing quest to find the best handlers, we ask that you take this one-question survey to share your top strategies with the masses in our weekly column that comes out every Tuesday. Continue reading

Smart-home tech for agents: Best smart outlets

In this weekly column, hosts Brandon Doyle and Colton Pratt walk through smart-home products and showcase their capabilities while reviewing pros and cons. This week, they tested 12 smart plugs. Find out which brands come out on top. Continue reading

Proptech funding shows no signs of slowing down

The U.S. real estate technology sector nabbed $1.9 billion in growth equity capital in 2019, according to a new study from GCA Advisors. Continue reading

iBuying can be huge, even if it remains a niche industry tool

Mike DelPrete found that iBuyers’ business model differs from traditional home flippers. He also suggested iBuyers can profit from staying in their lanes. Continue reading

Dear Marketing Mastermind: What content should be on my website?

As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content. New or revised content now can help you rise in the search engine rankings by the time the spring market heats up. Continue reading

Top Coldwell Banker franchisees merge in North Carolina

Coldwell Banker Advantage – the nation’s second-most productive Coldwell Banker franchisee in 2018 according to the Real Trends 500 – is merging with Coldwell Banker Triad, giving the combined brokerage a presence of more than 550 agents in 18 offices…. Continue reading