Tired of paying for leads? How to switch from buying to earning

Are you over it? Sick of spending way too much on subpar leads? Last year, this indie brokerage took online portal buys down to almost zero, and instead, it diversified spending into community building, online marketing and direct mail. If you’re looki… Continue reading

Connecting with Ryan Schneider: Flexibility is the key to success

Ahead of his session at Inman Connect, Realogy CEO Ryan Schneider shares what consumer trends will endure after the pandemic and how flexibility is key to providing excellent service during a shift. Continue reading

Here’s how this agent generated $108K on TikTok in 2021 (so far)

While others balked at TikTok, Atlanta Realtor Glennda Baker saw an opportunity to extend her brand by sharing real estate advice. With 7 million views and $108,000 in GCI in 2021 thus far, she knows a thing or two about working it on TikTok. Here’s ho… Continue reading

Keller Williams expansion team grows to more than 400 agents

After merging with the Edie Waters Network, Lucido Global now covers more than 42 markets. Continue reading

New, pending, existing: What you should know about today’s market

This week, Inman looked at what you should know about pending sales, new-home sales and existing-home sales. Here, Windermere Chief Economist Matthew Gardner dives into where the market stands on those metrics and more. Continue reading

The Real Word: Is sight unseen the way to go?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. In this edition of The Real Word, they’ll discuss buying a home sight unseen, co-housing and how to win bidding wars. Continue reading

Inman Review: Agent on Duty simplifies local home search

Agent on Duty is an app for finding homes and agents, and it has some big-name competitors. It could carve out a niche for mid-market and bilingual agents with its support for eight languages. Continue reading