When information is readily available, what’s an agent’s value?

In today’s information era, you should stop trying to compete with Google, and instead, showcase your experiential knowledge, principles and competency. That’s what will truly set you apart. Continue reading

Here’s one simple thing new agents can do to avoid trouble

Know where the line is between excellent customer service and getting into areas that are beyond the scope of a real estate agent. Here’s why agents should stay in their own lanes. Continue reading

How to train your team to speak to its value

Training your agents to speak about the value of your real estate company will help the entire team grow faster — and that is good value for everyone. Here’s how to do it. Continue reading

DOJ hints NAR’s pocket listing policy may be in its crosshairs

Agency letter offers first clue that the Clear Cooperation Policy may be part of a “broader investigation” into trade group’s rules. Continue reading

Ricoh360 Tours releases beta phase of virtual staging product

With its Theta line of compact, high-resolution cameras, Ricoh was one of the first major brands to introduce a product specifically for creating online real estate tours. Continue reading

Weichert Realtors launches end-to-end consumer incentive program

“We Do It All, Guaranteed!” will give consumers cash incentives to use Weichert’s products to find things like mortgages and insurance. Continue reading

Mortgage boom for second homes takes hit amid new lending rules

New lending rules and a return to the office may have dented the prolific rise in demand for second-home loans, according to new data. Continue reading

Why baby boomers have such a huge influence on real estate trends

Some baby boomers are setting their sights on the rental market while others are holding off on moving plans. Continue reading