Monthly Archives: October 2021

How luxury firms can build a top-of-mind digital strategy

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How do you develop relationships when you don’t meet in person until after most purchase decisions are made? The answer is in your digital marketing strategy. Here are some key considerations. Continue reading →

This Denver brokerage doubled its business since affiliating with Corcoran

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Just over a year ago, The Corcoran Group looked to Colorado as the seventh state for its rapidly growing affiliate network. That network itself launched just months earlier in 2020. Continue reading →

4 true advantages of a traditional brokerage

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In the luxury space, there’s a reason traditional brokerages remain the best option not only for real estate professionals but also the buyers and sellers they serve. These top performers share their reasons why. Continue reading →

Homeowners slam brakes on refinancing as mortgage rates rise

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Prospect of higher monthly mortgage payments for homebuyers and impact on affordability also a concern, according to an analysis of mortgage pipeline data by Black Knight. Continue reading →

16 luxury buying and selling trends you can’t ignore

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The way we live, work and play has significantly changed over the past year or so, and these shifts will continue to drive luxury consumer behavior as far as how and where they choose to live. Here are a few trends you need to be ready for. Continue reading →

Does your brokerage need to be a one-stop shop?

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With brokerages rolling out new product offerings like mortgage and insurance, how can you be sure you’re hanging your license with the right brokerage for the long haul? Continue reading →

5 habits of agents who effectively prospect the affluent (Part 1)

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In this weekly series, David Friedman shares the five keystone habits for effectively prospecting the affluent, distilled from over a decade of advising global leaders in luxury. This week, learn how to shift from the reactive ‘hope marketing’ to proac… Continue reading →

Blimp drives deal communication, compensates for data: Tech review

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Imagine if Facebook compensated users for every like, image post or ad campaign they started. That’s the idea behind Blimp’s approach to bettering the industry. Continue reading →