Anywhere’s chief product officer: ‘Hallucinations’ are holding back AI

Should agents, brokers and clients put their faith in artificial intelligence right now? Until accuracy is improved, the answer is a resounding “no,” Anywhere Chief Product Officer Tony Kueh told Intel. Continue reading

The Fed, the market and memories of the global financial crisis

While naysayers and doomsdayers compare today’s real estate market to 2008, the numbers tell a very different economic story, writes marketing expert Chris Drayer. Continue reading

Keller Williams cuts profit sharing for agents who fled to competitors

The franchisor will drastically slash profit share for “vested KW agents who actively compete with our brokerages” unless they return within six months, Keller Williams President Marc King said Tuesday. Continue reading

Here’s how to avoid a smoke-and-mirrors tech trap

When selected and used correctly, the right technology can be rocket fuel for your business, Mosaik CEO Sheila Reddy writes. However, implementation and adoption make all the difference. Continue reading

Facebook referral groups are a joke. Here’s how to improve them

Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Sue “Pinky” Benson. There’s a better way, and Benson is here with a breakdown of how to improve them. Continue reading

Court rules Zillow falsely labeled REX listings as case heads to trial

Despite the ruling, Zillow said it looks forward to presenting its case to a jury and is “confident that the evidence will show that REX’s business failed for reasons unrelated to Zillow.” Continue reading

Coldwell Banker’s ‘Dream’ ad campaign revs up the competition

The refreshed campaign features a “Move Meter Match-Up” extension that will encourage NFL game viewers on streaming services to compare cities of the different teams from a real estate angle. Continue reading

13K NYC rent-stabilized units have been vacant since 2021: Study

NYC’s Independent Budget Office’s latest study found 13,362 rent-stabilized units have been empty for at least two years. They said it’s “impossible” to know if landlords are justifiably keeping them unrented. Continue reading

Redfin’s return to office shows unique stress for US office market

Experts expect U.S. companies to adjust remote work policies in the coming 6-12 months as the office market suffers. “Our cultures are different around work-life balance,” said CBRE’s Julie Whelan. Continue reading