Here, Inman columnist Bernice Ross looks back at 2021, rounding up the best tips, strategies and scripts that you’ll need to generate more leads, ramp up your business and hit the ground running in the new year. Continue reading
Statistics say that clients typically go with the first agent they meet — so how can you make sure you’re that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that’ll help you stand out from your comp… Continue reading
Want to stand out from the competition and win the listing? To maximize the probability that you will get the listing, include these strategies in your marketing plan. The best part? They’ll cost you absolutely nothing. Continue reading
From need-to-know statistics to predictions about the future, Bernice Ross recounts the most important takeaways from NAR’s Realtors Conference & Expo. Here’s what you need to know. Continue reading
As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here’s how to keep up with your local market and help your clients make the best decision p… Continue reading
Industry veteran Bernice Ross argues that a business model in which a brokerage makes the majority of its profits from ancillary services like mortgage and title is not sustainable in the long run. Continue reading
Bernice Ross has written about the inaccuracies of the Zestimate since it launched in 2006. Here, she outlines why Zillow’s decision to shut down its iBuying business is more than just a response to the extreme volatility of the Zestimate, but rather a… Continue reading
When it comes to the commission battle, a lot of agents cave into reducing their fees instead of working to persuade sellers otherwise. Here’s why sellers make this request and how to overcome it. Continue reading
Spiraling home values, soaring inflation and increased interest rates mean less buying power for all consumers. In other words, the house they can afford today may be out of reach tomorrow. Here’s what your clients need to know. Continue reading
Whether you’re just dipping your toes in the luxury real estate waters or have been in the industry for years, this quiz will put your marketing knowledge to the test. Continue reading