Author Archives: Bernice Ross

The secret to generating more ‘offer-ready’ buyers

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Do you have buyers who are on the fence about writing an offer? Bernice Ross interviews Andrew Flachner of RealScout on how to get your buyers “offer ready.” Continue reading →

10 unique strategies to create listings where there are none

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Generating listings in today’s competitive market can be done — as long as you have the marketing savvy and tech tools to help you. Author, coach and ICNY speaker Bernice Ross spells out some top options to consider for your business. Continue reading →

‘Time for a price reduction’: Having the tough conversation with your sellers

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Despite appearances to the contrary, robust seller’s markets don’t last forever, according to author and coach Bernice Ross. Now is the time to start using the various AVMs to prepare to persuade your sellers to lower their prices and avoid getting cau… Continue reading →

It’s time to ditch mortgage lending’s outdated appraisal model

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It’s time for the mortgage lending industry to move to an AVM-based appraisal model, says real estate coach Bernice Ross. There is too much room for error, especially in today’s super-fast-paced market. Continue reading →

How to avoid being ambushed by a low appraisal

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Dealing with low appraisals takes skill and creativity. Do your best to make sure the appraisal comes in at the current purchase price and if not, be prepared to implement these strategies. Continue reading →

Challenges, pitfalls and sage advice: Starting your own brokerage

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Despite their prominent role in the industry, many women struggle to step into leadership positions as brokers and brokerage owners. Based on extensive research and anecdotal evidence, here are some of the challenges women face and how to overcome them. Continue reading →

The savvy agent’s must-have tech tools for 2022

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Sifting through the never ending sea of real estate tech offerings can be exhausting, not to mention overwhelming. Consider this your go-to guide for cutting through the noise and choosing the platforms and tools that will serve you best in 2022 and be… Continue reading →

How agents can take advantage of the Zillow-DPR deal

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Zillow’s move into the down payment assistance space will be a boon to buyers struggling to save for a house. The benefits assistance can bring to homeowners are huge. The question is whether you will you seize this opportunity to grow your business. Continue reading →

5 strategies to increase productivity and profitability in 2022

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Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James’ top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that’ll boost your lead gen and profitability… Continue reading →

Reimagine just-sold cards: 12 strategies for a business boost in 2022

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Here, Inman columnist Bernice Ross looks back at 2021, rounding up the best tips, strategies and scripts that you’ll need to generate more leads, ramp up your business and hit the ground running in the new year. Continue reading →