Despite their prominent role in the industry, many women struggle to step into leadership positions as brokers and brokerage owners. Based on extensive research and anecdotal evidence, here are some of the challenges women face and how to overcome them. Continue reading
Sifting through the never ending sea of real estate tech offerings can be exhausting, not to mention overwhelming. Consider this your go-to guide for cutting through the noise and choosing the platforms and tools that will serve you best in 2022 and be… Continue reading
Zillow’s move into the down payment assistance space will be a boon to buyers struggling to save for a house. The benefits assistance can bring to homeowners are huge. The question is whether you will you seize this opportunity to grow your business. Continue reading
Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James’ top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that’ll boost your lead gen and profitability… Continue reading
Here, Inman columnist Bernice Ross looks back at 2021, rounding up the best tips, strategies and scripts that you’ll need to generate more leads, ramp up your business and hit the ground running in the new year. Continue reading
Statistics say that clients typically go with the first agent they meet — so how can you make sure you’re that agent? Well, it comes down to your marketing. Luxe marketer Tiffany McQuaid shares a few strategies that’ll help you stand out from your comp… Continue reading
Want to stand out from the competition and win the listing? To maximize the probability that you will get the listing, include these strategies in your marketing plan. The best part? They’ll cost you absolutely nothing. Continue reading
From need-to-know statistics to predictions about the future, Bernice Ross recounts the most important takeaways from NAR’s Realtors Conference & Expo. Here’s what you need to know. Continue reading
As we move into 2022, many parts of the country will be experiencing mixed markets where prices may be appreciating in one price range and declining in another. Here’s how to keep up with your local market and help your clients make the best decision p… Continue reading
Industry veteran Bernice Ross argues that a business model in which a brokerage makes the majority of its profits from ancillary services like mortgage and title is not sustainable in the long run. Continue reading